Jesse Rifkin is the author of This Must Be the Place: Music, Community, and Vanished Spaces in New York City (Hanover Square Press, 2023). He is also the owner and operator of Walk on the Wild Side Tours NYC, a music history walking tour company in New York City, and consults as a pop music historian for the Association for Cultural Equity. His work has been featured in the New York Times, Conde Nast Traveller, Vice and Fodor’s Travel.